We Build Tools for
Personal Freedom

GetSmokeFree is the realization of a vision 20 years in the making. Its creator, a veteran smoking-cessation lecturer, spent two decades investigating how people can break the cycle of dependency. Frustrated by the limitations of willpower alone, he ventured deep into the study of the mind–body connection, biofeedback principles, and habit-change science.

Years ago, he recognized that true, holistic change required real-time support that the technology of the time simply couldn't provide. He realized the method was right, but the delivery system was missing. Today, this app is the answer to that search—combining his lifelong research with modern technology to finally deliver the practical, human, and holistic path to a smoke-free life he always envisioned.

For Itshak Zabarsky, GetSmokeFree is more than code—it is the digitization of a family legacy. Working alongside his father, a renowned expert in smoking cessation, Itshak took on the challenge of scaling 20 years of face-to-face insight into a global platform.

Itshak applied his technical expertise in security and immersive audio to solve a critical problem: how to make digital support feel human. The result is a system that doesn't just track habits but responds to them, offering a secure, judgment-free space for growth. By combining his father’s proven coaching methodologies with robust, privacy-focused engineering, Itshak is ensuring that compassionate support is available not just in a clinic, but in the pocket of anyone, anywhere, the moment they need it most.